![]() It’s the only way to make that bond of trust. How to build this loyalty? Ah, there’s the hard part. When a brand is trusted, consumers can sense that folks behind the brand are more concerned about value and satisfying brand fans than creative excellence. ![]() Sound trite? It’s not-especially in an uber-connected business environment where demand multiplies exponentially like rabbits in the wild. ![]() They are fed up with the disappointment they experience when yet one more marketing campaign bombs.Ĭonsumers crave a world where brand success is tied to trust. We’re not sure who to thank for writing a compelling but anonymous blog post on, but that writer nailed the skeptical nature of today’s consumer. What’s so essential about brand activation? Brand activation strategies tend to be interactive since the goal is direct engagement between staff and folks.įor those insisting on cerebral definitions, brand activation is often described as a marketing discipline that drives consumer action and seamlessly integrates myriad communication types, all wrapped up in a ribbon of creativity. It establishes lasting connections to a target market. Best described as an event, a campaign, or some interaction that is so effective. ![]() Mind if we start with what it’s not? It has nothing to do with general branding strategies, yet it is frequently confused with or misconstrued by folks who haven’t kept up with the terminology. – David Tsoeute What is a brand activation strategy? But in fact, this is serious business in today’s competitive business world, so allow us to give you the skinny in language you can understand. ![]() Instead, think of this as getting a dessert with your meal, notes Digital Marketer David Tsoeute, who was responsible for explaining the concept to readers of “Huffington Post.”įor brand activation to work effectively, it must be part of a larger marketing strategy with efficient planning,” he explains while giving the world his best elevator pitch. It’s not complicated, nor will it require you to reinvent the way you do business. Welcome to the world of brand activation strategy. 5) 6 Ways to measure brand activation success ![]()
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